Why negative headlines work better
We can discuss sad and heavy stories from the life of loved ones, keep the details of the tragedies that stars in popular show told. Yes, and our own mistakes and failures, we usually remember better than the moments of success. Why is that? Everything is simple: our brain is programmed faster to respond to negative information.
We like it or not, most of us better remember the bad (unpleasant conversation, our own blunders, traumatic experience) and keeps it in memory longer. In addition, we:
- pay more attention to criticism than on praise or neutral statements in our address;
- acute react to negative incentives;
- you willingly read bad news and comments on them;
- We react more actively when something is badly happening;
- We remember the resentment to us brighter than gratitude or praise.
This cognitive distortion has formed millions of years ago and initially helped us survive. Now the likelihood of encountering a wild beast is zero, but we still still have a chance.
More bad news – more clicks
Of course, we all would like to learn about something good every day – especially now, when everything is so unstable and shatko. Consider photos of puppies and children, admire the frames of the most beautiful corners of the world. But our brain is programmed to seek bad news, and the media is actively used to increase traffic. That is why the overwhelming majority of notes and articles they publish – about something bad, unpleasant, sad, terrible and shocking.
From time to time, attempts are made to create a media, which would be solely about something good, but, as a rule, such media no one reads. One news portal published only good news for one day and lost two thirds of his audience!
Andrew B. Newberg and Mark R. Waldman, the authors of the book "Words, able to change your consciousness", are confident that positive and negative words affect our brain in different ways. The words "love" and "world", for example, stimulate the brain sites responsible for motivation, whereas due to negative words increases the level of stress hormone.
Most of us have to analyze information and make judgments. And since the brain, as has already been said, in habit, supplies us with bad news, they find the most lively response in us. We are interested in knowing what is happening. We love to draw conclusions about other. It is curious to understand why a person came so, and not otherwise. All this gives our brain food for reflection.
Take all the same Serne Lannister from the "Game of Thrones" – that it was moving? In that matter, she lost children? She loved at least someone, besides himself, truly? We love heroes, but villains attract us their unpredictability. And yes, negative headlines work better – marketers and news people know it for sure. The audience needs to hook, touch for living. But what to do with all the information to us, readers? Remember this and not come across this fishing rod. And do not let in your life extra negative.